The internet has been in existence for so long now, but still a lot of businesses has not dip into cloud as a means of expanding or even starting their transactions. What seems to be holding everyone in the sideline? Here are some of the perceived factors that keeps some people from going to the internet to sell their products:

• Profitability - A lot of companies does not think the internet will serve as a milking cow for them. Since a lot of "dot com"(.com) companies have closed down due to heavy losses, this has brought down the viability of internet business. Many believe that there is not enough money in the internet.
  
• Security - There are a lot of threats in the internet. Virus, spyware and fraud are so prevalent thus bringing down the confidence level of businessmen. Others believe that protections such as anti-virus, anti-spyware are only good for known threats.
• Competition - Other companies feel inferior to other products. Since the internet is a worldwide scene, makes competition level much higher.
• Legal Protection - There is not enough law that governs the internet. The internet is being used worldwide but laws are made only in some countries.
• Loyalty - The internet does not guarantee loyalty for a specific product since transactions are not personal in nature, and sometimes no interaction at all.
• Acceptance - Businesses believe that it will not be appealing to their customers if they go to the internet. Third world countries for a fact still has a high percentage of digital divide, thus, internet is still not accessible to a lot of people.
  

The Era of E-Business began in the 1990's. Web-based Information systems became more available due to increase in computing power and the decline in the cost of computer technology.

Almost twenty years after, the most important concerns people have about e-business and online transactions remains the same-security. Sensitive data, such as credit cards, telephone numbers and passwords may be transmitted and intercepted by skilled computer experts. Without reliable security measures, many people are reluctant to conduct their businesses through the Web, adding to this is the financial troubles that have swept the world since late last year.

A major concern with the Internet pertains to the identity of users. It is very easy for a person to pretend to be someone else on the Internet. There are even robots or software that can regenerate identities within the web. And even if a person can be identified, it is often not possible to do business without some sort of signature. Already, governments are starting to provide legal frameworks to allow the creation of standardized digital signatures and certificates. But the trust and confidence with the technology is not yet there.

Organizations and individuals who use computers outlines their needs for information security and trust through five major qualifications: confidentiality, integrity, availability, legitimate use and non-repudiation. Confidentiality is necessary to limit and isolate those who get to read the information and to conceal information from all others. Integrity has to do with information being changed only in a specified and authorized manner and assurance that the data is genuine or authentic and not altered during transit. Availability pertains to enabling authorized users to have continued access to information and resources in a timely manner. Legitimate use means that resources cannot be used by non-authorized persons or in an unauthorized way.